More than a name or symbol, brands may possess a number of disguised attributes in addition to their standard tangible assets. This “goodwill”, related to the emotional associations of consumers, provides the supplier of these products with a security of demand that ultimately translates into a security of future brand earnings, which is what lies at the heart of brand evaluation.
Recognizing the significance of accurate brand valuation in the sale and purchase of brands, Acxit incorporates specialized brand valuation know-how to provide superior financial advisory services. The value of a brand does not only reflect its earnings-generating capability, but also the likelihood that these earnings will be realized. Considerations that need to be taken involve Market Analysis, Brand Analysis, Financial Analysis and Legal Analysis.
Drawing on extensive experience in valuations, operations and carve-outs, Acxit is able to provide expertise with regard to the following:
Specialized Brand Evaluation
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Valuating and projecting revenue streams relevant to branding
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Structuring transactions involving brand divestitures/ acquisitions, carve-outs, joint-ventures
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Carving out specific brands or business units that are not legally or operational separate
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Managing the transitional period after the divestiture of a brand or business unit
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Financing and insolvency-securing funds by identifying the value of intangible assets
Investment Engineering
Mergers & Acquisitions
Capital Raising
Private Placements
Real Estate
Corporate Restructuring
Risk Management