Amobee Acquires AdJitsu, Leading 3D Mobile Advertising Business

Frankfurt, May 2012. Amobee, the company defining mobile advertising, announced the acquisition of AdJitsu. With this acquisition, Amobee will leverage AdJitsu’s cutting-edge technology to accelerate the innovation of highly interactive and spectacular 3D mobile ads.

2012_05_adjitsu_amobeeAdJitsu is a wholly owned business unit of Cooliris and Amobee is a newly acquired subsidiary of Singtel. With AdJitsu, Amobee will collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units. Mobile users can tap on the ad and engage with 3D models of advertisers‘ products with unmatched interactivity, speed and animation. Furthermore, AdJitsu’s technology has the unique ability to transform campaigns, which result in impressive click through rates and higher revenues for advertisers and publishers.

„Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads. Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand.“

– Trevor Healy, Amobee CEO

„AdJitsu’s exponential business success in the global market demonstrates the value of full-featured experiential advertising. We are thrilled about this acquisition because it impacts the future of mobile display advertising and benefits consumers, publishers and brands worldwide.“

– Soujanya Bhumkar, CEO of Cooliris

Corporate Finance Partners – now ACXIT Capital Partners – acted as the exclusive advisor to Cooliris‘ shareholders.

About Amobee

[a*mo*bee], the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, [a*mo*bee] enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI.

[a*mo*bee] is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a*mo*bee] was declared the winner of the „Mobile Marketing & Advertising Agency of the Year“ award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry. (

About AdJitsu

AdJitsu, a standalone business unit created by Cooliris in 2011, believes that advertisements should be fast, fun, beautiful, and as full-featured as the best mobile apps. AdJitsu ads enable mobile consumers to touch, feel and experience products and services through immersive 3D mobile display ads. The AdJitsu platform provides ad networks and creative agencies with tools to create and serve beautiful ads that drive engagement, brand recognition and higher revenues for publishers. Headquartered in Palo Alto, AdJitsu is backed by Cooliris, Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and Deutsche Telekom’s T-Venture.

About ACXIT Capital Partners

ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices in Frankfurt, Berlin, Munich, Zurich, Vienna and Hong Kong as well as strong alliances in China, India and the USA.

To date, we have completed more than 350 transactions with a total deal/financing volume of approx. EUR 17bn. Our clients are corporations, family-owned businesses, entrepreneurs, financial sponsors and family offices. While our home market is in the German speaking region, most clients are international and transactions cross-border. (

Press contact:

ACXIT Capital Holding GmbH
Siesmayer Carrée
Siesmayerstraße 21
60323 Frankfurt am Main


Dr. Ingmar Ackermann, Managing Partner