PriceSpider Acquires Commerce Connector: Global E-Commerce Optimization Solutions for Brands
Irvine, USA / Stuttgart, Germany — 09 July 2020: Commerce Connector will become part of PriceSpider. Their shared goal is to support brands globally in improving e-commerce conversion rates.
PriceSpider, the leading international provider of data and consumer analytics, has acquired Commerce Connector. Commerce Connector, a Software-as-a-Service company based in Stuttgart, Germany, supports brands in increasing their sales. The basis: product availability data from thousands of retailers worldwide that Commerce Connector provides to brands through a structured, live API for the optimization of the customer journey. By integrating this data into their communication, brands can further leverage it to make purchasing for customers in retail easier while also making it measurable.
For many brands, e-commerce is the central growth lever in a constantly and ever more rapidly changing retail landscape. In the wake of the current COVID-19 pandemic, PriceSpider data shows e-commerce traffic outpaced last year’s Black Friday nearly every day in both April and May, with a 227% increase over average traffic last year during these months. Together, PriceSpider and Commerce Connector will be in a position to help brands around the world better understand consumer purchasing behavior, optimize their own retail conversion rates and capitalize on e-commerce growth opportunities.
“In this fast paced environment, brands must ensure they’re in front of consumers in the right place at the right time and our platform is the key driver to help them do this,” said Anthony Ferry, Co-founder and CEO of PriceSpider. “We are constantly innovating to ensure our Where to Buy technology continues to keep brands ahead of the curve and remain competitive. With the addition of Commerce Connector and its impressive portfolio of customers, we are expanding our international capabilities, while building strong relationships with global retailers to better support global brands.”
“The idea of Commerce Connector is to offer brands new ways: new ways to connect with retailers intelligently and based on data, new ways for them to sell their products more easily and with a better customer journey. PriceSpider’s technology is the perfect complement to our approach,” said Markus Röse, Managing Director of Commerce Connector. „With the combined platforms of PriceSpider and Commerce Connector, we will expand our services in Europe with monitoring solutions for ratings/reviews and with brand content on retail platforms. In addition, we can support our existing customers in the USA with solutions such as ‘Minimum Advertised Pricing’.” Stefan Stein, Managing Director of Technology of Commerce Connector, adds: „Together we can draw on the power of first-class, large development teams in the USA, Europe and Asia. This offers us optimal conditions to further develop our joint platform in the fastest and most innovative way“.
The SaaS platform, including Where to Buy, Inventory and Stock Availability and Minimum Advertised Pricing solutions, offers brands extensive insights into how and where their products are sold.
PriceSpider has ranked among the 5,000 fastest growing private American companies for two consecutive years. Nearly 2,000 brands worldwide use solutions from PriceSpider and Commerce Connector.
ACXIT Capital Partners acted as exclusive financial advisor to the shareholders of Commerce Connector in this transaction.
PriceSpider uses and translates data from online retail to improve the digital shopping experience.
In one single platform, brands gain access to information on how their products are being purchased. The basis for this information is consumer shopping behavior observed in thousands of online shops and marketplaces. Based on this data, brands can increase their e-commerce conversion rates and ensure a consistent brand presence across all digital touchpoints.
Global brands rely on PriceSpider to improve their digital customer journeys, build long-term customer relationships and consistently generate more sales and margins online. (www.pricespider.com)
About Commerce Connector
Commerce Connector is a Software-as-a-Service-company based in Stuttgart, Germany with teams in Taipei and Atlanta. Commerce Connector helps brands drive sales by leading consumers to retailers easily and conveniently. To this end, Commerce Connector works directly with thousands of online shops and retail stores. Based on product availability data, the Commerce Connector platform can provide brands with live information on where a product is currently available. In addition, data on purchasing behavior helps brands to continuously improve their conversion rates.
ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Zurich, Hong Kong and New York as well as strong alliances in UK, France and India.
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