Ströer continues the vertical development of its digital “transaction services”

Frankfurt, 15. July 2016. Ströers division „Digital Media and Transaction Services“ signed a contract for the purchase of a 51 percent majority holding in BHI Group, for the Ströer Vertical „Women & Lifestyle“. The remaining 49 percent will be retained by the current owners, who will continue to lead the company.

The BHI Group is a very successful medium-sized company that operates in the beauty and cosmetics sector. Its core market is Germany. In the 2015 financial year it achieved revenue of more than EUR 35 million with an EBITDA margin in the lower double-digit range. The parties have agreed to keep the purchase price confidential. The transaction is subject to approval from the Federal Cartel Office (Bundeskartellamt).

For Ströer the acquisition is a further important step on the path to establishing a vertically integrated digital media and transaction services in the area of “Women & Lifestyle”. The addition of online services and transaction models will allow Ströer to further diversify its revenue streams, which are currently primarily made up of advertising income, in the transaction business.

ACXIT Capital Partners acted as exclusive financial advisor to BHI Group in this transaction.


About BHI Group

BHI Beauty & Health Investment Group is one of the largest European manufacturers and multi-channel distributors of grape-oil-based research-driven cosmetic products. Its products are distributed throughout Europe, USA and Asia with core markets being German-speaking countries followed by the USA.

About Ströer

Ströer SE & Co. KGaA is a leading multi-channel media company, and offers its advertising customers individualized and fully integrated premium communication solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers. The company is one of the largest providers of outdoor and online advertising in Europe as measured by sales. (

About ACXIT Capital Partners

ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices in Frankfurt, Berlin, Munich, Zurich, Vienna and Hong Kong as well as strong alliances in France, China, India and the USA.

To date, we have completed more than 350 transactions with a total deal/financing volume of approx. EUR 17bn. Our clients are corporations, family-owned businesses, entrepreneurs, financial sponsors and family offices. While our home market is in the German speaking region, most clients are international and transactions cross-border. (

press contact

ACXIT Capital Holding GmbH
Siesmayer Carrée
Siesmayerstraße 21
60323 Frankfurt am Main


Dr. Ingmar Ackermann, Managing Partner

transaction team

Andreas Thuemmler, Managing Partner
Irina Lanina, Senior Associate
Erik Österreich, Analyst