Axel Springer acquires majority stake in kaufDA

March 2011. Axel Springer AG has acquired a 74.9% stake in kaufDA-Juno Internet GmbH – the market leader for online brochures and mobile couponing.

2011_03_kaufda_springerLaunched in 2009, the Berlin based company provides merchants with the opportunity to distribute their local offers for specific shops via mobile and stationary Internet. Therewith kaufDA gives consumers the freedom to conveniently plan their shopping trips from home or away from home, using their mobile phones. Along with more than 80 Partners and major Internet companies such as or kaufDA’s network reaches more than eleven million users in 12,000 German cities and communities.

Dr. Mathias Döpfner, CEO of Axel Springer AG: „We are pleased to have made this investment in kaufDA, as the most promising online marketing company for stationary retail sales. In the last two years, kaufDA has successfully established its innovative approach and business model in the market; and working together, we want to continue growing the company’s business on that basis. We are especially pleased that the company’s founders Christian Gaiser, Tim Marbach and Thomas Frieling will continue to manage the portal on a long-term basis as ‚entrepreneurs within the company‘.“

Christian Gaiser, CEO of kaufDA – Juno Internet GmbH: „With its decades of expertise and success in traditional reach marketing, our new majority shareholder Axel Springer is unrivalled among media companies. It is also setting new standards in the digital business. That will create outstanding networking possibilities for kaufDA in the future. For that reason, Axel Springer was always our ‚dream investor‘.“

Andreas Noth, former Managing Director of Corporate Finance Partners: „With the trade sale of kaufDA to Axel Springer we have proven once again, to be both, the leading M&A expert in the Internet/ Media sector and well-connected with the major strategic investors in this industry.“

Corporate Finance Partners – now ACXIT Capital Partners – acted as exclusive financial adviser to kaufDA in this transaction.

About kaufDA

kaufDA already counts more than 120 large corporations as its customers. It offers Internet users access to brochures, special offers and opening hours of approximately 200,000 German retail outlets. Currently, kaufDA reaches eleven million Internet users, including one million by way of mobile apps for the iPhone, iPad and Android. Source of this announcement is the official press release of Axel Springer AG. (


ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (



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