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MOKO.mobi Acquires OfferMobi
10 August 2012. MOKO.mobi Limited, a global Mobile Social Entertainment Platform, has signed a binding agreement to acquire OfferMobi, the first and leading US-based performance marketing ad network for mobile advertising campaigns.
The acquisition of OfferMobi will provide increased marketing and advertising synergies and allow MOKO to vertically integrate a large portion of its own 3rd party advertising program and expenditures. OfferMobi will also provide MOKO with new monetization opportunities for its own portfolio of products.
Commenting on the acquisition, MOKO’s CEO, Ian Rodwell said: „We are excited by the acquisition and the addition of Mark Roth and Jimmy Chin to our overall senior management group. Mark and Jimmy are very passionate about the scope of integration of their business with MOKO’s social products and believe in the future prospects of our combined companies, hence the significant portion of the consideration for their business being in taken as MOKO equity. We also believe that the OfferMobi team can expand our user base and therefore revenue growth opportunities“
Mark Roth, OfferMobi’s CEO said: „We are thrilled to be able to make this happen and become part of the Moko team. From the very beginning of the process I have been excited about the synergies that can be realized as a result of this acquisition. The integrations that we are planning will provide benefits to both companies and help to drive the growth of Moko as a whole. With the resources of Moko behind us, we are ready to take Offermobi to the next level, extending further our leadership position in the mobile performance industry,“ said OfferMobi’s CEO Mark Roth.
The purchase will include substantially all of the assets of OfferMobi. Corporate Finance Partners – now ACXIT Capital Partners – acted as advisor to OfferMobi.
About MOKO.mobi Limited
MOKO.mobi is a global Mobile Social Entertainment Platform accessible from any wireless device via carrier portals, App stores, and directly via www.mobi.mobi. MOKO.mobi is operational in 11 countries, with 13.4 million mobile users, 435 million page impressions a month, and 30 direct carrier-billing partners. Designed from the ground-up for wireless browsing and billing, the company enables easy social entertainment discovery, offering users a choice of the type of services they wish to use, and how they wish to pay for them. The company also operates several consumer brands: MOKO Chat, mBuzzy.com, and mVibe. (www.mokosocialmedia.com)
OfferMobi is the first US-based mobile performance network. Launched in early 2010, OfferMobi has amassed a loyal following of over 17,000 mobile publishers who are seeking performance-based revenue from advertising campaigns they can run in mobile advertising channels. The business serves as both a mobile agency and a performance-based network for advertisers who wish to leverage the mobile channel to promote their mobile enabled website, App, or click-to-call/pay-per-call campaigns and to obtain leads generated from OfferMobi’s hosted mobile portals. OfferMobi works with mobile publishers to increase the revenue they earn from their mobile ad inventories on a performance basis.
ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (www.acxit.com)
ACXIT Capital Holding GmbH
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Dr. Hartmut Vennen
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