Group of investors around Nordwind Capital invest in Productsup

Frankfurt, 23 February 2017. The group of investors around Nordwind Capital (together referred to as “Nordwind Capital”) have invested in Products Up GmbH (hereinafter referred to as “Productsup” or “the Company”), a leading software-as-a-service provider for efficient product data marketing. Supported by its new shareholder, the Company will further expand and accelerate its international expansion.

2017_02_ProductsUp_Nordwind_v02With its market launch in 2013, Productsup’s platform has revolutionized the market for product master data management. Today the Company enables its customers to efficiently and optimally integrate large sets of product data at a large variety of marketing and sales channels such as Google Shopping and affiliate networks. This improves data quality and hence the visibility of products across all digital channels. The Company was able to expand internationally and to win several large, international clients.

The transaction comprises additional growth capital to finance the Company’s international expansion. The founder and management team will stay with the Company and remain the largest single shareholder.

ACXIT Capital Partners acted as the exclusive financial advisor to Productsup and its shareholders. The transaction underlines ACXIT Capital Partners strong competency and reach in the software-as-a-service segment.

About Productsup

Founded in 2010, Productsup, with locations in Berlin, Munich and San Francisco, is a leading provider for cloud-based product master data management. The software-as-a-service platform enables customers to increase its product visibility and revenue potential across all marketing channels through optimal placement and integration of product data. (

About Nordwind Capital

Nordwind Capital invests for an indefinite period in fast growing, profitable, technology companies with an interesting international growth potential. Typical situations include the expansion of the investor base for risk diversification of the former owner to a complete acquisition of a company as part of succession plan.

About ACXIT Capital Partners

ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices in Frankfurt, Berlin, Munich, Zurich, Vienna and Hong Kong as well as strong alliances in France, China, India and the USA. (

Press Contact

ACXIT Capital Holding GmbH
Siesmayer Carrée
Siesmayerstraße 21
60323 Frankfurt am Main


Dr. Ingmar Ackermann, Managing Partner

Transaction Team

Tobias Warkus, Director
Birger Nahs, Executive Director
Maximilian Kleinsorge, Analyst