Salmon acquired by WPP

London, 23 January 2013. ACXIT’s partner FirstCapital advised Salmon on the sale to WPP.


Salmon, Europe’s leading ecommerce digital agency.


Salmon sold to WPP, the world’s largest communications services group. The strategic sale of the business enabled the next stage of Salmon’s growth to a full-service global digital delivery agency.

Read the full case study here.

About FirstCapital

Founded in 1999, FirstCapital is one of the leading independent technology investment banks in the UK, with offices in London, Silicon Valley and Dublin.
Focusing on high-growth technology companies, FirstCapital has developed an exceptional track record in M&A and private placements for companies in the software, internet and digital media and tech-enabled services sectors, with a proprietary SMART dealmaking framework which is proven to deliver premium outcomes. Since September 2019, FirstCapital is a strategic partner of ACXIT Capital Partners. (