Mobile App Marketing Platform Trademob Raises $15 Million in Series B Funding Led by Kennet Partners
06 November 2012. Trademob, the leading data-driven mobile app marketing platform, announced today a Series B investment of $15 million led by technology growth equity investor Kennet Partners.
Kennet will invest $12.5 million, with additional funds coming from existing investors Tengelmann Ventures and High Tech Gründerfonds. The financing will be used to fund Trademob’s continued global expansion and for further investment in its proprietary technology platform. Michael Elias, managing director at Kennet, and Hillel Zidel, director at Kennet, will join Trademob’s board of directors.
“Trademob has rapidly developed a leadership position in the large and rapidly growing market for app marketing,” said Hillel Zidel. “What Ravi and the team have developed over the last two years is hugely impressive, and we’re excited to be working together to create a global market leader. Trademob is a great example of the type of founder-led, capital-efficient business that we like to invest in.”
“With a presence in London and Silicon Valley, Kennet is an ideal partner as we continue to scale our business globally,” said Ravi Kamran, CEO of Trademob. “We’re excited to have a partner on board that provides us not only capital, but also vast strategic experience in our market.”
Founded in 2010 in Berlin, Trademob optimizes mobile app campaigns, helping app marketers increase user retention, in-app engagement and App Store ranking. Using its innovative tracking technology and real-time campaign optimization technology, Trademob delivers exceptional performance to mobile marketers. Trademob provides advertisers with access to more than 100 mobile ad networks and has a reach of more than 500 million smartphone users in 190 countries. Clients include eBay Classifieds, Universal Music and many others. The company has offices in Berlin, London, Madrid, Paris and New York.
Since officially launching its app marketing offering in November 2011, Trademob has experienced double-digit monthly revenue growth and is now one of the leading app marketing platforms in Europe. Corporate Finance Partners – now ACXIT Capital Partners – acted as exclusive adviser to Trademob GmbH.
Berlin-based Trademob is a data-driven mobile app marketing platform led by technology entrepreneurs and math experts. Founded in August 2010, Trademob offers its clients an easy and efficient opportunity to promote their mobile apps globally while optimizing mobile marketing goals and budgets. Trademob’s optimization engine and data-driven approach maximize active app users, in-app engagement and mobile revenue. The company’s independent platform aggregates all relevant ad networks and reaches more than 500 million smartphone users worldwide. (www.trademob.com)
About Kennet Partners
Kennet is a leading international growth equity firm that invests in companies in North America and Europe. Kennet supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value. Kennet is an experienced investor with approximately $600 million in funds under management. Kennet Partners Limited is authorized and regulated in the UK by the Financial Services Authority. (www.kennet.com)
About Tengelmann Ventures
The Tengelmann Group is a retail company whose business is spread across a number of different industries and international marketplaces and whose subsidiaries include OBI, Kaiser’s Tengelmann and Plus Online. This family-owned business was established in 1867 in Mülheim an der Ruhr and is currently managed by the fifth generation of the family. Operating in 15 different countries and employing a staff of more than 80,000 people who work in 4,117 stores, the company most recently turned over annual sales of EUR 10.52 billion. (www.tev.de)
About High Tech Gründerfonds
High-Tech Gruenderfonds invests in young, high potential high-tech startups. The seed financing provided is designed to enable startups to take an idea through prototyping and to market launch. Typically, High-Tech Gruenderfonds invests EUR 500,000 in the seed stage, with the potential for up to a total of EUR 2 million per portfolio company in follow-on financing. Investors in this public/private partnership include the Federal Ministry of Economics and Technology, the KfW Banking Group, as well as fourteen industrial groups of ALTANA, BASF, B. Braun, Robert Bosch, CEWE Color, Daimler, Deutsche Post DHL, Deutsche Telekom, Evonik, Qiagen, RWE Innogy, SAP, Tengelmann and Carl Zeiss. High-Tech Gruenderfonds has about EUR 565.5 million under management in two funds (EUR 272 million HTGF I, EUR 293.5 million HTGF II). (www.high-tech-gruenderfonds.de)
ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (www.acxit.com)
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