Trade Sale of visionapp to ASG

April 2011. Allen Systems Group (ASG) has entered into a definitive agreement to acquire visionapp AG, a Software-as-a-Service (SaaS) leader and cloud platform provider that enables businesses to reap the full value of cloud computing. 

2011_04_visionapp_ASGPowered by its revolutionary CloudFactory technology, visionapp provides private, public and hybrid cloud computing solutions as well as intelligent SaaS and cloud automation software. visionapp’s sophisticated CloudFactory allows clients and partners to create, supply and operate highly scalable secure cloud infrastructures quickly, simply and efficiently.

Headquartered near Frankfurt, Germany, visionapp’s technology solutions are widely used by over 20,000 customers. More than 250,000 desktops worldwide – across a wide spectrum of industries – rely on visionapp solutions in the private cloud environment.

According to Gartner, the SaaS market will once again achieve double-digit growth in the coming year. visionapp’s solution provides a ready-to-run SaaS platform for companies and a white label edition for partners.

„CloudFactory enables customers to have an easy on-ramp to the cloud. With visionapp as a flagship brand under the ASG family of solutions, we are now at the forefront of the cloud SaaS race,“ said Arthur Allen, President & CEO of ASG. „Together with the visionapp team, we are accelerating our delivery of SaaS solutions to the market.“

„This is a fantastic outcome for everyone, for visionapp, ASG and our combined customer and partner base,“ said Juergen Gallmann, visionapp’s Chief Executive Officer. „With its global presence and more than 65 locations around the world, ASG gives us the global reach to establish CloudFactory as the leading cloud enablement and SaaS platform.“

Julian Riedlbauer, former managing director of CFP, comments: „This transaction is truly a highlight. It shows once again that CFP is highly successful in executing international deals within the software industry. And there is more to come: The next software mandate has just been received and is being executed now.“ By acquiring visionapp, ASG continues to execute on its strategy – to build a technology portfolio for growing businesses to manage their complex IT environments, including Web based computing. The combined solution will help companies manage and integrate cloud-based applications with existing applications and databases, currently one of the top barriers to cloud adoption.
Terms of ASG’s acquisition of visionapp were not disclosed. The closing of the acquisition is subject to customary conditions.

Corporate Finance Partners – now ACXIT Capital Partners – acted as the exclusive adviser to visionapp and its shareholders.

About visionapp

visionapp has been active in the cloud computing market for more than a decade. Spun off from the Allianz Group in 2006, the international IT provider supplies software and services for private, public and hybrid cloud solutions. Companies in all industries and of all sizes can build, provide and manage clouds quickly, simply and efficiently using the cloud factory modules. You can benefit from our flexible, integrated and reliable backend, management and frontend approach for cloud solutions and thereby reduce your IT costs, automate your operational processes and increase ease of use. visionapp’s well-designed technology and extensive know-how, for example in the highly sensitive banking sector, make it an experienced and innovative provider for cloud projects. More than 20,000 clients rely on the public, private and managed private solutions. visionapp AG has its ever-expanding headquarters in Eschborn near Frankfurt am Main and has additional branches in Munich, Ettlingen, Vienna and London. The international market is supported by a network of partners. (

About ASG

ASG provides mission-critical enterprise information technology management software solutions to large enterprises and medium-sized businesses in a variety of industries. ASG has a global presence with approximately 1,100 employees in 65 locations in 28 countries to serve the needs of our multi-national customers. ASG’s highly diversified, global customer base consists of over 3,200 customers, including such blue-chip names as American Express, Coca-Cola Bottling, FedEx, General Electric, Nordstrom, Pacific Gas & Electric Co., Johnson & Johnson and Verizon. ASG’s customers include over 50% of both the Fortune 100 and Fortune 500 and represent a broad range of industries, including finance, healthcare, government and education, manufacturing, food and beverage, retail, telecommunications, transportation and utilities industries. (


ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (



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