Austrian Post acquires 60% of Aktionsfinder
Vienna, 01 June 2015. Aktionsfinder GmbH, one of the leading Austrian online distribution platforms for leaflets in Austria, has sold 60% of its shares to Österreichische Post AG.
Aktionsfinder offers a broad overview of leaflets, special offers and discounts from Austrian retailers. Users can review such offers on a location based basis via the website or the app (Android, iOS). The company has around 1 million visits on a monthly basis (Source: Google Analytics). Clients of the company include major retailers from the food, health, electronics and travel market.
“With the majority acquisition of Aktionsfinder we intend to combine our offline distribution services with the online services of a digital platform. With this combination, we can utilize synergies and broaden our existing service portfolio.”
– Georg Mündl, Head of Mail Solutions
The founders of Aktionsfinder, Gerhard Froner and Michael Niedermoser, remain shareholders with a 20% stake each and will continue to manage the company. Nicole Lendl, head of marketing and business development mail solutions from Post AG will join the management team as of today.
ACXIT Capital Partners acted as the exclusive advisor to Aktionsfinder in this transaction. In addition, the partners of ACXIT Capital Partners Vienna co-founded Aktionsfinder in 2011 and acted as business angels of the company.
Founded in 2009, Aktionsfinder is a leading independent distributor of online leaflets in Austria. Around 20 million leaflet pages are viewed per month, 36,400 Facebook fans and 18,300 newsletter subscribers prove the rising usage of online leaflets. Aktionsfinder GmbH employs 14 people. (www.aktionsfinder.at)
ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (www.acxit.com)
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