amaysim Australia – Capital Increase

November 2010. amaysim is Australia’s first low cost mobile service provider and is dedicated to delivering simplicity, fairness and low prices to mobile consumers. Corporate Finance Partners – now ACXIT Capital Partners – advised the founding shareholders of amaysim Australia Pty Ltd on their capital raise.

2010_11_amaysim_capitalincreaseLaunched in November 2010, amaysim was introduced to Australia by a team of successful entrepreneurs with a proven international track record in Australia, Europe, the United States, South America and Asia. amaysim’s founders are Australian telecommunications investor and adviser, Peter O’Connell (Chairman) and German e-commerce and telecommunication entrepreneurs Rolf Hansen (CEO), Christian Magel (CMO), Thomas Enge (CFO) and Andreas Perreiter (COO).

The founders are the largest shareholders in amaysim through their specialist technology investment vehicle Shark Holding GmbH, a Düsseldorf-based investment company. The other shareholders are Australian and European-based private equity funds and technology investors, many of whom have successfully invested in low cost mobile equivalents in Europe. Prior to Peter O’Connell joining Shark Holding, it had developed and launched low cost mobile phone service simyo. amaysim aims to mirror the success of its former associated brand: by championing fair and transparent pricing for consumers, amaysim genuinely challenges the Australian mobile market.

simyo provides the blueprint for many of the consumer benefits to be delivered by amaysim. Launched in 2005, simyo was quick to become the world’s largest online-based mobile virtual network operator (MVNO), becoming a market leader in its category in Germany, Spain, France, Belgium and the Netherlands. simyo was awarded “Best Mobile Discount Brand” in 2006, 2007 and 2010 and “Best Innovation” in 2007 by Europe’s leading telecommunications publication, Connect. In 2009, simyo added to its list of accolades with marketing journal Best Research ranking simyo number 1 for customer satisfaction and “Best Website of the Year 2009”. Supporting its high customer service ratings, simyo was able to consistently score a net promoter score of approximately 60%, measured by independent company comScore.

CFP – now ACXIT Capital Partners – acted as the Corporate Finance Adviser to the founding shareholders of amaysim Australia Pty Ltd.

About amaysim

amaysim is changing the way Australians think about mobiles, forever. Founded in November 2010, amaysim is Australia’s first low cost mobile service provider and is dedicated to delivering simplicity, fairness and low prices to mobile consumers with its customer-centric mobile services and low cost guarantee. Supported by a high quality Australian customer service centre and a state-of-the-art consumer website, amaysim is delivered over the Optus Mobile network and is distributed via www.amaysim.com.au and an Australia-wide third party retail network. (www.amaysim.com.au)

About ACXIT Capital Partners

ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices in Frankfurt, Berlin, Munich, Zurich, Vienna and Hong Kong as well as strong alliances in China, India and the USA.

To date, we have completed more than 350 transactions with a total deal/financing volume of approx. EUR 17bn. Our clients are corporations, family-owned businesses, entrepreneurs, financial sponsors and family offices. While our home market is in the German speaking region, most clients are international and transactions cross-border. (www.acxit.com)

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Dr. Ingmar Ackermann, Managing Partner
E-mail: Ackermann@acxit.com