eCommera acquired by Dentsu Aegis Network

London, 12 June 2016. ACXIT’s partner FirstCapital advised eCommera on the sale to Dentsu Aegis Network, a global marketing agency. Combining content and brand to deliver an integrated consumer experience. This deal won Acquisition International’s 2016 Private Equity Award for UK Small-Cap Deal of the Year.

FirstCapital successfully negotiated the sale of eCommera, a market-leading ecommerce specialist agency, to global marketing agency Dentsu Aegis Network (Dentsu).

“We knew FirstCapital would run a tight process to maximise value and ultimately it was all about their connections and ability to communicate our positioning and messaging. They had an exceptional team who were straightforward and built the momentum around a competitive process. It’s the quality of people and teamwork, that’s what makes a great deal.” said Andrew McGregor, CEO of eCommera’s parent company OrderDynamic.

This strategic deal brings together eCommera’s omni-channel ecommerce expertise with Dentsu’s global brand commerce offering. It establishes a potent combination of content and brand to deliver an integrated consumer experience for major international retailers and brands.

Read the full case study here.

About FirstCapital

Founded in 1999, FirstCapital is one of the leading independent technology investment banks in the UK, with offices in London, Silicon Valley and Dublin.
Focusing on high-growth technology companies, FirstCapital has developed an exceptional track record in   M&A and private placements for companies in the software, internet and digital media and tech-enabled services sectors, with a proprietary SMART dealmaking framework which is proven to deliver premium outcomes. Since September 2019, FirstCapital is a strategic partner of ACXIT Capital Partners. (