Facelift strengthens pan-European presence and accelerates growth
Frankfurt, 13 August 2015. European specialist for social driven marketing technology, Facelift brand building technologies GmbH, acquires Socialshaker SAS, France’s leading software provider of social driven marketing technology for small- and medium-sized businesses.
The Paris-based tech company Socialshaker operates a multi-purpose software platform, which helps brands to build digital campaigns, collect marketing data and gain real-time insights. The Socialshaker Suite can be scaled across Web, Social and Mobile and will soon launch an integrated module for social advertising.
Socialshaker combines technical, marketing and statistic competencies and offers a sophisticated yet easy-to-use technology to small and medium sized businesses (SMBs). The five-year-old company serves hundreds of paying customers and is a pioneer and highly trusted player in the French tech market. Socialshaker, led by founder and CEO Antoine Spadoni (who has been supported by business angel Georges Klenklé since foundation), along with all employees has been taken over in its entirety by Facelift and will now be an integrated part of the Facelift Group.
Facelift will leverage its experience and resources to scale Socialshaker across EMEA. By doing so, Facelift expands its comprehensive, premium enterprise offering (“Facelift Cloud”) with a leading SMB offering – and addresses a market that is believed to be a Billion Dollar opportunity.
The Parties agreed not to disclose any details on the transaction.
ACXIT Capital Partners acted as exclusive financial advisor to Facelift brand building technologies GmbH in this Germany/ France cross-border transaction.
About Facelift
Facelift brand building technologies GmbH was founded in Hamburg, Germany, on February 8, 2011, by Benjamin Schroeter and Teja Töpfer. The Hamburg-based technology company is one of the fastest growing SaaS companies in Europe. It’s core offering is the Facelift Cloud, a unique all-in-one solution for professional social driven marketing and advertising. FACELIFT currently has around 150 employees and more than 1,000 well-known customers, including many global brands. (www.facelift-bbt.com)
About ACXIT Capital Partners
ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices in Frankfurt, Berlin, Munich, Zurich, Vienna and Hong Kong as well as strong alliances in China, India and the USA.
To date, we have completed more than 350 transactions with a total deal/financing volume of approx. EUR 17bn. Our clients are corporations, family-owned businesses, entrepreneurs, financial sponsors and family offices. While our home market is in the German speaking region, most clients are international and transactions cross-border. (www.acxit.com)
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Transaction Team:
Klaus Wagner, Executive Director
Mike Schmidt, Senior Associate