Growth funding for Keller Sports

Munich, May 2015. European online sporting goods retailer Keller Sports receives further million-euro investment for growth in additional categories and countries as well as brand development.


Keller Sports, a European online retailer of sporting goods, has secured additional growth funding in the million-euro range. The new injection of capital was made by existing shareholders, among them once again Scout24 co-founder Christian Mangstl, as well as a private equity fund as a new investor. It will provide the basis for fast-track expansion of the company’s European business. Keller Sports launched new shops in Italy at the end of 2014 as well as in the UK at the beginning of May 2015. In October 2014, the product range was extended to include an “Outdoor” category. A “Winter Sports” section is to follow towards the end of 2015. Keller Sports was recently honoured as the best pure online player in the “Sports” category by Europe’s largest e-commerce magazine Internetworld Business. In acknowledging the company’s performance, the panel of experts cited the “… particularly dynamic and intuitive shopping experience” at ACXIT Capital Partners acted as the exclusive advisor of Keller Sports in this transaction.

Pan-European online sporting goods retailer Keller Sports, has announced the closing of a growth financing round.

Existing investors, among them Scout24 co-founder and former CEO Christian Mangstl, as well as a private equity fund as a new shareholder have decided to invest in the company, thus building on its success. Keller Sports again managed to propel its business forward considerably in 2014. The new million-euro investment will be used to maintain its strong momentum of growth and reinforce its brand. 

“We are delighted that our second investor alongside Christian Mangstl has sent out a clear signal by making a further investment in Keller Sports. Building on this unequivocal vote of confidence, we are now perfectly placed to accelerate growth, raise brand awareness and cement our strong position within the market. We would also like to thank our new investor for the trust placed in us.”

– Jakob Keller, co-founder and Managing Director of Keller Sports

About Keller Sports

Keller Sports is acknowledged as one of Europe’s online pioneers in the sporting goods industry, the focus being on quality-driven online shoppers in search of the very best sports products. Operating with online shops and a team of retail consultants, the company serves customers in more than thirty countries – in seven languages. The latest addition to this line-up are company-owned shops for Italy and the United Kingdom.
In October 2014, the product range was extended to include an “Outdoor” category. A “Winter Sports” section is to follow towards the end of 2015. All national stores operated by Keller Sports offer a selected range of more than 5,000 top products in the following categories: Running, Tennis, Fitness, Outdoor and Winter Sports. (


ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (



ACXIT Capital Holding GmbH
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60323 Frankfurt am Main

Dr. Hartmut Vennen
Senior Managing Director, Strategic Communications

FTI Consulting
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60322 Frankfurt am Main
Phone: +49 69 92037 137
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Transaction Lead:

Dr. Ingmar Ackermann, Managing Partner
Frank Noack, Managing Partner