Frankfurt, 4 July 2017. Prime Standard-listed eCommerce group for sleep products bmp Holding AG (“bmp”, the “Company”) and leading Italian mattress manufacturer and retailer Alessanderx S.p.a. (“Alessanderx”, “Magniflex”) have concluded a strategic partnership agreement. Under this agreement, Alessanderx is subscribing to new shares in bmp as a strategic investor and will have a roughly 8.33% stake in bmp.
Aside from improving liquidity, the inclusion of Alessanderx as a strategic investor will mean a more extensive product range, attractive margins and generally faster growth for bmp. As a leading European mattress manufacturer – marketing some of its products under its own brand of Magniflex – Alessanderx has already had successful operations in the German market for decades.
The partnership between bmp and Alessanderx is part of a long-term growth strategy of bmp. The Company is in the process of building a leading eCommerce business group in the field of sleep worlds in Europe. In this context bmp plans to grow into a revenue category of EUR 100-200 million with an EBIT margin of 5-10% within the next three to five years.
Since early 2017, ACXIT has been working with bmp as its corporate finance and strategy advisor in order to implement the above described strategy via organic growth and buy-and-build scenarios. This includes providing advice to bmp regarding the identification of suitable financial or strategic investors as well as negotiating and executing transactions with such parties. In addition, as part of its long-term advisory role, ACXIT will support bmp with respect to potential acquisition, merger or joint venture opportunities.
ACXIT Capital Partners acted as the exclusive financial advisor to bmp in the Alessanderx/ Magniflex transaction, which underlines ACXIT Capital Partners’ strong competency and reach in the eCommerce segment and its know-how in working with publicly listed entities.
bmp Holding AG is one of the fastest-growing online retailers in the sleep products segment in Germany.
Through its subsidiaries the company operates online shops specialized in the segment of sleep products, among others www.perfekt-schlafen.de, www.markenschlaf.de, www.schlafnett.de, www.matratzenunion.de, www.schlafhandel.de, www.onletto.de, www.schoene-traeume.de or www.matratzendiscount.de.
Magniflex is the leading mattress manufacturer in Italy. In the sixties, Giuliano Magni created his first mattresses in a small workshop in Prato, Italy. Since then, Magniflex has provided over 50 million people with peaceful sleep. Today, Magniflex is present across the globe in 98 international markets with 10 showrooms in Florence, Milan, New York, Tokyo, Cyprus, Singapore, Dubai, Prague, Kiev and Moscow.
(www.magniflex.com)
About ACXIT
ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France and India. (www.acxit.com)
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