Media Group RTL Germany acquires netzathleten media
July 2011. Media Group RTL Germany acting through its subsidiary IP Deutschland, the advertising sales house of the Media Group RTL Germany, acquired netzathleten media (netzathleten.net GmbH), a leading operator of vertical content networks in Germany. Corporate Finance Partners – now ACXIT Capital Partners – acted as an exclusive advisor to the shareholders of netzathleten media.
netzathleten media bundles and markets Internet properties in various topics including those of sports and entertainment, health and nutrition, as well as of business. Websites pooled in that way remain editorially independent, whereas their media reach is marketed as unit. Advertising customers benefit thus from the broad reach within highly relevant target groups and selected environments.
“Together with IP Deutschland, our partner of choice, netzathleten media is now optimally positioned—especially in terms of marketing—to entrench and expand our market leading position among the vertical content network operators in the German-speaking Europe.”
– Florian Calmbach, a managing director of netzathleten media
“The founders of netzathleten media built an innovative and profitable business. With Media Group RTL Germany they got not just a buyer, but also a strong and competent partner for the future development of the company. As the exclusive adviser to the shareholders, we are proud to have accompanied netzathleten media in this transaction.”
– Andreas Noth, managing director of Corporate Finance Partners
About netzathleten media
With “netzathleten network”, “GesünderNet” and “entertainweb”, netzathleten media already operates the market leading verticals in their respective segments, the recent newcomers are “worlds of food” covering nutrition topics, as well as “business&more”, a bundling of outstanding pages in the area of investment, finance and insurance. netzathleten media reaches 13.6 million unique users over the current five overlapping verticals. (www.netzathleten-media.de)
About ACXIT Capital Partners
ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices in Frankfurt, Berlin, Munich, Zurich, Vienna and Hong Kong as well as strong alliances in China, India and the USA.
To date, we have completed more than 350 transactions with a total deal/financing volume of approx. EUR 17bn. Our clients are corporations, family-owned businesses, entrepreneurs, financial sponsors and family offices. While our home market is in the German speaking region, most clients are international and transactions cross-border. (www.acxit.com)
ACXIT Capital Holding GmbH
60323 Frankfurt am Main
Dr. Ingmar Ackermann, Managing Partner