Trade Sale of redcoon to Media-Saturn Group

March 2011. redcoon, one of the leading international online retailers of electronic products was taken over by Media-Saturn, Europe’s leading consumer electronics retailer – a corresponding contract was signed March 30, 2011.

2011_03_redcoon_media-saturnBy taking over redcoon, the Media-Saturn Group is further expanding its online strategy by adding a pure player to its portfolio. The acquisition is subject to approval by the antitrust authorities. The parties have agreed not to disclose the purchase price. The company will continue to be managed by its founder Reiner Heckel as an independent subsidiary of the Media-Saturn Group and will remain an online pure player in competition with the Group’s fixed-location retailers Media Markt and Saturn. 

“Having carefully examined and evaluated multiple strategic options resulting from our structured M&A process, we are happy to have found the perfect match for our client redcoon. The trade sale of redcoon to Media-Saturn is already the second successfully executed highlight deal for CFP in 2011 underlining our position as leading M&A advisor in this sector.”

– Julian Riedlbauer, Managing Director of Corporate Finance Partners

Corporate Finance Partners – now ACXIT Capital Partners – acted as exclusive financial adviser to redcoon GmbH and its shareholders.

About redcoon

redcoon was founded in 2003 in Aschaffenburg, Germany and currently employs 485 people. The Company’s portfolio comprises approximately 24,000 different products covering the categories entertainment electronics, computers, cameras, telecommunications, household appliances, books, do it yourself (DIY) and gardening, sports and fitness, music instruments and accessories. The highly-profitable and fast-growing company operates in ten European countries and is one of Europe’s leading independent online electronics retailers. redcoon has more than three million customers and expects revenues of EUR 402m in the business year 2010/2011. (


ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (



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