Amobee Acquires RingRing Media – Consolidates Mobile Advertising Market

Frankfurt, 13 January 2010. Amobee Media Systems, the world leader in advertising solutions for mobile operators, announced that it has entered into an agreement to acquire the world’s largest mobile advertising agency, RingRing Media. The acquisition brings Amobee one step closer to fulfilling its long-term vision aimed at creating the industry’s largest mobile advertising exchange dedicated to connecting publishers, advertising agencies and brands to premium inventory in real-time, on a global scale. Amobee’s customers include some of the largest mobile operator networks, including Telefonica SA (NYSE: TEF) and Vodafone Group PLC (NASDAQ: VOD).

2010_01_ringring_amobeeBased in London and co-founded by industry veterans Ben Tatton-Brown and Media Week Rising Star of the Year, Harry Dewhirst, RingRing Media has earned a world-wide reputation as a leader in mobile advertising, representing some of the largest brands in the world and exchanging over 4 billion impressions per month.

With this strategic move, Amobee is complementing its rich, operator-centric inventory and portfolio of services and technology with RingRing Media’s revolutionary mobile advertising exchange. RingRing Exchange is the world’s first mobile advertising platform dedicated to connecting top tier mobile advertisers, media buying agencies and local and global ad networks with leading mobile publishers, operators and application developers to maximize yield for sellers and improve campaign performance and ROI.

“This acquisition solves an industry issue. By leveraging the RingRing Exchange we are able to streamline the process and connect supply and demand using the best technology on the market. In doing so, we will be able to reduce the friction associated with today’s mobile media buying and offer a more integrated mobile advertising experience to our customers.”

– Zohar Levkovitz, co-founder and CEO of Amobee

As a result of the acquisition, Amobee will make it easier for mobile advertisers and mobile publishers to co-exist, helping sellers monetize mobile display inventory and giving buyers advanced targeting tools to access the broadest possible reach at the best possible price through one single buy.

“Both Ben and Harry have a proven track record of building highly effective global mobile advertising businesses, and now Amobee will benefit from the skill and passion they bring. We are thrilled that they will continue to lead RingRing Media and help us to deliver even more intelligent advertising solutions in the future,” added Levkovitz. “Amobee saw value in our people, technology and a deep understanding of the market. Amobee and RingRing Media make an excellent match creating a gold-standard end-to-end mobile advertising solution that enables brands, advertising agencies and publishers to achieve the greatest return from mobile.”

– Ben Tatton-Brown, co-founder of RingRing Media who will remain Managing Director

Amobee’s acquisition of RingRing Media expands its global presence by establishing a London hub that provides a direct foothold in multiple regions, strengthening Amobee’s global position delivering enhanced services in key territories such as the United States, Europe, Latin America and Asia. As a result, Amobee and RingRing Media customers will now have access to the RingRing Exchange to seamlessly facilitate mobile advertising.

“We will continue to acquire adjacent companies, to build the world’s largest mobile advertising player. On the heels of the honor bestowed on us by the World Economic Forum as a Technology Pioneer, our acquisition strategy helps expand our global footprint and is just one example of how we plan to continue our rapid growth. Over the past four years we have been behind some of the largest mobile advertising implementations in the world, such as Vodafone and Telefónica, becoming the most widely adopted mobile advertising platform in the industry. Our recent purchase underlines our promise to continue to create and spin out technology solutions that not only add value, but offer the best and broadest options available on the market.”

– Zohar Levkovitz, co-founder and CEO of Amobee

RingRing Media was advised by Corporate Finance Partners (CFP) – now ACXIT Capital Partners.

About RingRing Media

RingRing Media is the world’s largest mobile advertising agency managing campaigns for clients on every continent. Founded in 2008 and headquartered in London, RingRing Media helps brands and advertisers make sense of the fragmented mobile advertising space, offering a global media planning and buying service. In June 2008 RingRing Media launched the RingRing Exchange, the world’s first and largest mobile advertising exchange connecting publishers to advertisers, agencies and ad networks through one dynamic platform.

About Amobee Media Systems

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, Applications and Games. Amobee’s complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation helping mobile operators and their subscribers “get more for less.” The company enjoys financial backing from some of the biggest names in venture capital: Accel Partners, Sequoia Capital, and Globespan as well as strategic investments from Motorola, Cisco and two leading operators: Vodafone and Telefónica. (www.amobee.com

About ACXIT Capital Partners

ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices in Frankfurt, Berlin, Munich, Zurich, Vienna and Hong Kong as well as strong alliances in China, India and the USA.

To date, we have completed more than 350 transactions with a total deal/financing volume of approx. EUR 17bn. Our clients are corporations, family-owned businesses, entrepreneurs, financial sponsors and family offices. While our home market is in the German speaking region, most clients are international and transactions cross-border. (www.acxit.com)

Press contact:

ACXIT Capital Holding GmbH
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Siesmayerstraße 21
60323 Frankfurt am Main
Germany
www.acxit.com

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Dr. Ingmar Ackermann, Managing Partner
E-mail: Ackermann@acxit.com