VITAFY secures investment from Cipio Partners
Being one of the fastest growing start-ups in the fitness and health sector in Germany, VITAFY currently offers several thousand products from the areas of functional food, dietary supplements and fitness nutrition both online and offline. This year, VITAFY already generated a mid-double-digit million turnover and has also made a name for itself as a serial brand developer – such as the premium organic brand WYLD, which expands the portfolio from cereals to healthy snacks and protein shakes in a very consumer-centric way.
VITAFY also supplies a wide range of private label dietary products such as “Bodylove”, with products focused on long-term and gentle weight management, and recently launched low-carb brand “LOCA”, that was successfully introduced to the market in close cooperation with leading nutrition experts.
“The investment will help us to consistently expand our successful cooperation with stationary retail and deepen our retail expertise. Renowned retail partners such as dm, Rossmann, Alnatura, Globus and Tegut already carry parts of the VITAFY product portfolio. The demand for healthy and functional nutrition based on the individual lifestyle and needs of customers is continuously growing in all markets. We are confident that with Cipio Partners we will drive our growth even further, especially regarding our private label portfolio, and thus become one of the leading providers of healthy and functional nutrition,” says VITAFY managing director and co-founder Georg Bader.
Alexander Brand, Venture Partner of Cipio Partners, says: “VITAFY has an excellent e-commerce expertise. The deep understanding of customer trends helps the company to continuously develop itself and its tailor-made product ranges as well as the respective own brand portfolio in addition to establishing itself further in the stationary retail and at the same time to grow faster than many competitors.”
In addition to Cipio Partners, co-shareholder Venture Stars is also convinced of the company’s continued success. “We are pleased to have gained a strong partner in Cipio Partners in order to further enhance our shared vision for VITAFY and fueling the successful expansion of the business”, says Venture Stars founding partner Florian Calmbach.
Christian Ramme, Managing Director at ACXIT, comments: “We are proud to have advised VITAFY and its shareholders at this pivotal growth stage in the company’s history. The business is a clear market leader in a fast and rapidly expanding market, with an exceptional management team and strong metrics – we look forward to supporting the company as it continues to scale.”
About Cipio Partners
Founded in 2003, Cipio Partners is a leading investment management and advisory firm in secondary direct and growth capital markets. Cipio invests in European growth stage technology companies with a turnover of EUR 10-100 million managing its portfolio from offices in Luxembourg and Munich. (www.cipiopartners.com)
ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (www.acxit.com)
ACXIT Capital Holding GmbH
Bockenheimer Landstraße 24
60323 Frankfurt am Main
Dr. Hartmut Vennen
Senior Managing Director, Strategic Communications
Park Tower | Bockenheimer Anlage 44
60322 Frankfurt am Main
Phone: +49 69 92037 137
Mobile: +49 160 895 5858
Christian Ramme, Managing Director