Tech-Centric Adult Toy Maker Womanizer Group Receives Investment by Group of Private Investors
Munich, 26 January 2017. A group of private investors successfully completed an investment into the Womanizer Group, consisting of the legal entities Novoluto GmbH, epi24 GmbH, and epi24 USA LLC. Womanizer is an innovative adult toy maker with state-of-the-art adult lifestyle products sold globally under the Womanizer brand.
With its market launch in August 2014, Womanizer’s first product W100 has revolutionized the adult toy market and has been recognized as the ‘Best new female product of the year’ at the ETO-Awards 2015. Since then, the company has significantly expanded its product portfolio and continued its international growth story. Today, Womanizer offers a wide variety of high-end stimulation devices based on its touchless ‘Pleasure Air’ technology on a global scale.
“Womanizer is an exceptionally successful company with outstanding products and a very strong brand,” says Dr. Richard Lenz, Managing Partner at Rigeto Unternehmerkapital GmbH that advised this group of investors consisting of entrepreneurs and family offices. “I am very pleased that Michael Lenke and the Womanizer team believe that the approach and partnership of this group of investors is the best to ensure the continuity of his vision and the ongoing growth of the brand.”
Founder Michael Lenke and his co-founders intended to find a strong and international partner to support the unique success story of Womanizer. ACXIT Capital Partners identified Rigeto and the entrepreneurial approach and partnership concept of its clients as the ultimate fit to the Womanizer Group’s needs. The transaction comprises the investment into several Womanizer Group companies in Germany as well as in the USA. With its new structure and additional support the company is well positioned to cater to Womanizer’s international scope and its strong growth perspective.
ACXIT Capital Partners acted as the exclusive financial advisor to shareholders and founders of the Womanizer Group. This transaction underlines ACXIT’s range and depth of experience in the adult pleasure products sector, following on recent successful transactions, including the sale of AMORELIE to the ProSiebenSat.1 Media Group.
“ACXIT has done an excellent job and provided very strong support at any time. Their sector expertise and international network enabled us to present Womanizer in a way that was highly attractive to potential investors. I am more than happy with ACXIT and the outcome of the investors’ process,” says Michael Lenke, CEO and co-founder of the Womanizer brand. “Our new partners provide Womanizer with a perfect base for further growth and remarkable expertise in scaling companies. I am very excited to continue the successful journey of the Womanizer Group now together with our new partners.”
About Womanizer Group
Founded in 2014 and headquartered in Metten, Germany, Womanizer group consists of several group companies in Germany, the USA and Asia developing and selling the unique and revolutionary intimate stimulation devices. These are highly perceived under the ‘Womanizer’ trademark and based on the patented and one-of-a-kind ‘Pleasure Air’ technology.
ACXIT Capital Partners is a leading independent corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, ACXIT offers its clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, equity/debt and strategic advisory. As an independent, privately owned firm we maintain offices and representations in Frankfurt, Berlin, Munich, Leipzig, Zurich, Hong Kong and New York, as well as strong alliances in France, China and India. (www.acxit.com)
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