AudienceScience announces agreement to acquire European Targeting Company wunderloop

Luxembourg/Hamburg, 5 July 2010. Corporate Finance Partners – now ACXIT Capital Partners – acted as the exclusive financial adviser to wunderloop and its preliminary insolvency administrator Dr. Sven-Holger Undritz of White & Case in cooperation with Advantum Corporate Finance for the insolvency related issues.

2010_07_wunderlopp_audienceAudienceScience, a US based online advertising technology company driving digital marketing success, today announced its acquisition of wunderloop, an integrated behavioral targeting company based in Hamburg, Germany, and Luxembourg in an all-cash transaction.

The purchase of wunderloop enables AudienceScience to accelerate on its steady path of global expansion, having established clear leadership in the industry with regards to superior technology, quality data and unmatched expertise. Through wunderloop’s team and technology, The Audience Gateway is further enhanced and AudienceScience’s Pan European presence strengthened.

“AudienceScience is the ideal partner for wunderloop. At one stroke, we now have the opportunity to export wunderloop’s successful technology to the US and other markets while also enhancing our range here in Europe with AudienceScience’s great products.”

– Torsten Ahlers, wunderloop’s CEO

Customers, partners and employees will all benefit from the deal: AudienceScience and wunderloop now are able to jointly put together effective, international targeting solutions. The merging of wunderloop and AudienceScience’s customer and partner pool creates a huge increase in reach. The planned acquisition also creates a vast knowledge edge. The Hamburg site will remain in place and clients will continue to deal with their local support team at wunderloop.

“We would like to thank our customers, partners and service providers for the trust they placed in us. This trust was fully justified and will now pay off for everyone involved.”

– Torsten Ahlers, wunderloop’s CEO

Corporate Finance Partners (CFP) – now ACXIT Capital Partners – advised wunderloop and its preliminary insolvency administrator during the – due to the insolvency – very time sensitive search for new investors in cooperation with Advantum Corporate Finance for the insolvency related issues.

“We are extremely happy to have found such a great partner for wunderloop – despite the very narrow time frame. CFP’s expertise in the online marketing sector was vital in this quick turnaround.”

– Julian Riedlbauer, Managing Director of CFP

About AudienceScience

AudienceScience technology provides a gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. (www.audiencescience.com)

About wunderloop

Europe’s leading provider of Integrated Targeting Services wunderloop offers the possibility to precisely reach target groups on the Internet. The company uses its “wunderloop custom” and “wunderloop connect” solutions to gather information about the online behaviour of users. wunderloop makes all its targeting and analysis methods available on an integrated platform, enabling its customers to target Internet users with relevant advertising, content and suitable shopping offers.

Schleswig-Holstein’s Independent State Office for Data Security (ULD) and TÜV Rhineland have certified that wunderloop’s information and data processing poses no risk to privacy or data security. wunderloop was also the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection. wunderloop’s customers include such noted marketers and publishers as AdAudience, T-Com/T-Online, ad pepper media International N.V, RTL, G+J Electronic Media Services, Telecom Italia, Tiscali, CondeNast, Marktplaats (an eBay subsidiary), Mondadori Digital Publishing, Orange, SBS TV and Ilse Media. wunderloop cooperates with such renowned agencies as pilot, GroupM and OMD. The majority of Germany’s 30 biggest marketing firms rely on wunderloop.

About ACXIT Capital Partners

ACXIT Capital Partners is a leading international corporate finance and investment advisory firm for mid-market clients and entrepreneurs in Europe and beyond. Since 1998, we offer our clients comprehensive corporate finance advisory services including M&A and capital markets advisory as well as restructuring, debt and strategic advisory. As an independent, privately owned firm we maintain offices in Frankfurt, Berlin, Munich, Zurich, Vienna and Hong Kong as well as strong alliances in China, India and the USA.

To date, we have completed more than 350 transactions with a total deal/financing volume of approx. EUR 17bn. Our clients are corporations, family-owned businesses, entrepreneurs, financial sponsors and family offices. While our home market is in the German speaking region, most clients are international and transactions cross-border. (www.acxit.com)

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Dr. Ingmar Ackermann, Managing Partner
E-mail: Ackermann@acxit.com